STX Entertainment, a global next-generation media company that develops, finances, produces, markets and distributes film, television, VR, digital video, music and live entertainment content, and Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, announced today that Hasbro has been named the master global toy licensee for the UglyDolls franchise. The agreement combines STX’s content creation, marketing and distribution expertise across all platforms with Hasbro’s commitment to creating engaging play experiences and entertainment.
Robert Simonds’ STX Entertainment announced in March that GRAMMY® Award-winning, multi-platinum international music superstar and business entrepreneur Pitbull is joining its UglyDolls franchise based on the ubiquitous pop culture Uglydoll characters. UglyDolls will be the first film for which Pitbull will write and perform an original song, as well as lend his voice talent to one of the film’s key characters. STX is also eyeing involvement from the multi-talented entertainer for the studio’s expansive franchise plans across its other platforms where spinoff UglyDoll projects are in development at STXtv, STXdigital and STXsurreal VR.
GRAMMY-Award winning Atlantic Records superstar Kelly Clarkson has signed on to star in its upcoming animated film UGLYDOLLS. Clarkson will voice act the character of “Moxy” and also perform original songs for the feature. With over 100 #1 Billboard hits and total worldwide sales of more than 25 million albums and 36 million singles, Clarkson is one of the most popular recording artists in the world.
In the film, Clarkson’s character Moxy and her UglyDolls friends confront what it means to be different, struggle with their desire to be loved, and ultimately discover that you don’t have to be perfect to be amazing because who you truly are is what matters most.
“The UglyDolls’ universal message celebrating our differences and individuality really resonates with me, and when STX showed me how incredible UGLYDOLLS will look and feel, I jumped at being part of that world. I can’t wait to start working with the team at STX, the cast and filmmakers,” said Clarkson.
“Kelly Clarkson has been a role model to millions of fans since the beginning of her momentous career. We are beyond thrilled that for her next project she chose to do UGLYDOLLS after she saw our character designs, animatics and set pieces, which she loved. We look forward to collaborating with an artist of Kelly’s exceptional talent and versatility,” said Adam Fogelson, Chairman of STXfilms.